What We Love

  • Enjoy stunning views of Banderas Bay that are guaranteed to inspire. 
  • Indulge your senses in our luxurious suites, each of which features stunning ocean views. 
  • Take advantage of cocktail service at the beach and pool - another drink, please.

Things to Know

  • The resort is only 15 minutes from the airport. 
  • You can walk to Puerto Vallarta's famed boardwalk, "El Malecon" - shopping, dining, nightlife await you!
  • Maximize your vacay hours by checking pick-up times on scheduled transfers

Puerto Vallarta offers travelers a fascinating blend of local culture, vibrant natural beauty, and uncompromising beachside luxury. At Now Amber Puerto Vallarta, you can experience firsthand just how amazing resort life can be. 

Unlimited-Luxury® means that your relaxation is the top priority. Live in the Now™ with inclusive, fabulous perks like:

  • Unlimited meals, snacks, water, sodas and juices - bring your thirst.
  • Unlimited domestic and imported alcoholic beverages, including house wine. It's a party.
  • 24-hour room-service food and drink - should you have a hankering for something at 2:14 am, you can get it.
  • In-room mini bar with beer, bottled water, soft drinks (restocked daily).
  • Rooms with a private balcony or terrace and a hydro-tub.
  • A wide variety of great activities, including a climbing wall, dance lessons, casino and more.
  • Theme nights and lively outdoor entertainment.
  • Taxes and gratuities - who needs to worry with this on vacay?

Get MORE perks from your getaway to Now Amber Puerto Vallarta. Now through 2020, guests will get these additional perks exclusive to CheapCaribbean customers:

  • Welcome letter
  • Complimentary in-room snacks
  • 25% spa discount
  • An in-room breakfast

Guests staying in upgraded room categories* will receive the above perks, plus two luxury inclusions:

  • A beach bag gift
  • 30% off a romantic dinner

Please note, not all reservations qualify for the above VIP inclusions & added values. Read all conditions here to see if you're eligible.

*Eligible upgraded room categories include all Preferred Club rooms.

Property Information

Total rooms: 327


Resort Details


The resort offers memorable dining experiences with delicious cuisines and drinks.
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The resort offers 24-hour room service, Wi-Fi in public areas, business services and more.
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Scuba diving, parasailing, snorkeling, volleyball, horseback riding and more activities are available.
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Hotel Advisories

Advisory Student Groups (Spring Breakers) are not permitted at Hotel. A student group consist of those that travel without parent supervision or a responsible adult in each room. This could refer to but not limited to high school students or college students booking multiple rooms. The hotel reserves the right to deny lodging to any reservations of this type.

General Policies & Fine Print

Check In: 3:00 PM
Check Out: 12:00 AM
Minimum Check-In Age: 18
General Policies:

Check-in Policy - Hotel requires a credit/debit card authorization or cash deposit upon check-in for incidentals; this will place a hold on your funds.

Convention Policy - Individuals attending a convention cannot book this property for their stay. If found attending a convention, guests may be subject to higher room rates upon arrival.

Hotel Spring Break Policy - This hotel cannot guarantee a spring break-free environment. Student Groups (Spring Breakers) are not permitted at Hotel. A student group consist of those that travel without parent supervision or a responsible adult in each room. This could refer to but not limited to high school students or college students booking multiple rooms.

Transfer Policy - A price may display when children stay free, if your vacation includes transfer to your hotel.

General Information - Room taxes and service fees are included in vacation price. Minimum night stay restrictions may apply. Reservation changes may not be permitted unless authorized by the hotel.

Customer Ratings & Reviews

TripAdvisor Traveler Rating

4.5 5402 reviews
  • 5.0 star tripadvisor rating
    Great staff

    Great staff very attentive and helpful. While still using extreme precaution. Very nice, friendly people always smiling, noeh is amazing.I reccomend that everyone book a trip to Puerto Vallarta Secrets resort as soon as you possibly can. You won't be disappoi

    Jul 05, 2020
  • 4.0 star tripadvisor rating
    NOW (Amber)! here it is....

    Guests enter a shared lobby (with adults only Secrets) with a panoramic view of the ocean and grounds. After check in, guests are rooms, or junior suites in this case. If you are on the preferred club level, you check in at the club lounge with mini buffet station for preferred club guests only. Rooms are decorated with dark wood furniture and very spacious. Sliding wooden doors seperate the bedroom from the bathroom when privacy is needed. The restaurants were decent. The pool is small and crowded. The pool chairs go quickly. Customer service was there but not stellar. It was ruined by the constant timeshare sales pitches. The location is good with just a 5-7 minute taxi ride to downtown Puerto Vallarta. A few things about the resort that were disappointing: Adult guests staying at NOW cannot use the facilities of Secrets, even though the property is shared with NOW. I was able to enjoy one day at Secrets after a spa treatment. Secrets' pool is less crowded and the drinks are superior to NOW. The shared entertainment of the resorts wa cheesy. Some of the cheesiest I've seen at an allinclusive...and I've seen my share. Overall I enjoyed my stay at NOW Amber. I really wanted to love this resort, esp since I experienced such a fabulous stay at AMResort Breathless Cabo San Lucas prior. I won't say it is not a great hotel. It simply didn't deliver the 4 star all inclusive resort experience I expected or desired.

    Jul 01, 2020
  • 1.0 star tripadvisor rating
    Divine Wedding Package

    The worst experience ever... we booked the hotel for wedding and the experience has been appalling... the team is unresponsive and simply does not deliver.... we were in a rush with the bride having to chase them for every single thing... all details for wedding were wrong including the dates for guest rooms... a nightmare to deal with and the most unprofessional wedding team... stay away!!!

    May 12, 2020
  • 4.0 star tripadvisor rating
    Winter Getaway

    Our trip to Puerta Vallarta was amazing. We were pleasantly surprised at how beautiful, clean and safe it was in PV. We had not been in Mexico for years as we did not feel safe to go outside of the resorts and had heard from numerous friends that PV was not like the rest of Mexico. We absolutely loved just about everything that this hotel had to offer. Super clean, updated, food was fantastic, and staff were absolutely amazing. There were 5 or 6 pools. Plenty of loungers around the pool and on the beach. The only disappointment for us was the beach. It was extremely rocky and if you did not have water shoes, you would have a hard time getting in the water. There is also big drops as you get in, and can easily be pulled down by the tide. We normally spend hours every day in the ocean, and on this trip we only got in twice and only for a few minutes . The food was amazing and the hotel staff was A+ quality. There is a young man by the name of Puc in the Carnival Restaurant. He is usually there during breakfast. He is amazing. So knowledgeable, accommodating, and always went above and beyond to make his guests happy. I would have adopted him if I could.lol Jose was also amazing. He was our server on the beach. By day 2 he already knew our favourite drinks and kept them coming all day long. We never had to look or wait for service on the beach. It was like having VIP service without paying for it. Biggest complaint...DO NOT FALL FOR THE TIMESHARE SCAM! We were conned by Elena to come to a breakfast meet and greet to preview the hotels Unlimited Vacation Club. We were told over and over by Elena that it wasn't a timeshare. They were promoting their properties and a membership to their Vacation Club. After being harassed for two days, we decided to attend. We were finally allowed to leave after almost 4 hours of aggressive sales pitching.The "Closer" as I called him, (Ihor) was so rude and aggressive when we refused to spend 27,000.00 for a membership!! Not a unit, not a share in a unit!! A membership that allowed us to visit their resort 5 times over a certain time frame. $27,000 that does not include flights!! Not only was it a waste of 4 hours, but it left us so upset and nervous, that our day was totally ruined. DO NOT fall for the scam. Stay away from any Vacation Club staff!! They are rude and liars. Its a shame that we had to go through this, because the rest of our stay was absolutely amazing. We will go back to Puerta Vallarta. But unfortunately, due to this experience, we will not return to this hotel. Its one thing to sell timeshares...but be honest and don't lie and con your guests into believing its something else. For anyone else thinking of going here or the sister hotel Secrets, I would highly recommend it, but stay away from Vacation Club staff! Thank you to the Manager Oscar who listened to our frustration, and made the rest of our stay a great one.

    Apr 23, 2020
  • 5.0 star tripadvisor rating
    Next Level Customer Service

    This was my second trip to Puerto Vallarta and stay at the Now Amber resort, and just like the firs one, it did not disappoint. Immediately upon arrival we were being taken care beyond my expectations. Because we were traveling for my aunt's 60th birthday, we wanted to upgrade their room to be in the Preferred building with ours. The concierges were incredibly helpful with this. They upgraded my room to a master suite at an incredible discount while also throwing in the upgrade for my aunt's room AND access to the Secrets side for all of us at no charge!!! I'd like to specifically thank Giovanni, Karina, Paulina and Antonio. Every morning I was texted by one of them introducing themselves and making sure I knew that if I needed anything at all, just to message them. The master suite was amazing! A bedroom, huge bathroom with a walk in closet, double sink, walk-in shower and separate jacuzzi tub. The room also had an L-shaped balcony with lounge chairs, a table and jacuzzi! The rest of the property and amenities were equally well-above par! I'd like to specifically call out the Oceana restaurant our favorite server, Carlos! We enjoyed it so much we at there multiple times. We sat on the top floor with a great view of the ocean. Between our dinners, we went on a deep sea fishing trip and returned with our catch. Carlos arranged for the Oceana's chef to prepare and cook our caught fish for us. It was an incredible experience from start to finish. Make sure to order the "Sexy Coffee" dessert, it's not on the menu, but a Carlos specialty. To be fair and honest, one drawback is the lack of late night entertainment with the casino lounge currently under construction. However, we were told that's specifically being worked on in there. Also, it wasn't a big deal as a tax or uber to the boardwalk area is only a couple dollars and a 5 minute ride.

    Apr 02, 2020