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‹  Return to In The News Builds Community for Beach Vacationers with Bazaarvoice Ratings and Reviews

Doylestown, PA (PRWeb) September 28, 2010 -, the largest U.S. dedicated online provider of beach vacations to the Caribbean and Mexico, today announced the launch of Bazaarvoice Ratings and Reviews™. With this new feature, aims to build one of the largest online communities exclusively for beach-lovers by giving them a platform to share their knowledge and experiences with like-minded travelers.

"We want to be the premier online destination for people researching a beach vacation, where they can access relevant and honest feedback about the resorts and packages they are considering," said founder 'Caribbean Jim' Hobbs. "Since rolling out Ratings and Reviews in July, we have already amassed nearly ten thousand reviews."

After customers return from a vacation, they receive a follow-up email asking them to rate their experience on a scale of one to five Palm Trees in the following categories: Value, Service, Beach & Pools, Dining Options and Room Comfort. They are asked whether or not they would recommend this resort to a friend, and then they are invited to write a detailed review, and to upload their own vacation photos and videos. The Palm Tree ratings and accompanying reviews are summarized and displayed in detail on the resort's page on, where they are easily accessible to prospective customers.

"At Bazaarvoice, we have witnessed how capturing, analyzing and amplifying the 'voice of the customer' can transform a business," said Mark Riggs, Chief Client Officer. "The travel industry is well-suited for our hosted social commerce application as many consumers research travel decisions extensively online, seeking out information and recommendations from other customers before investing money and precious vacation time. We are pleased that selected Bazaarvoice to help them engage with their customers, leveraging the experience and best practices we've learned working with over 950 brands worldwide."

"On the business side, there are many benefits to giving our customers a voice online through Ratings and Reviews," added CEO Josh Paine. "We now have access to immediate feedback and valuable insight into the performance of the resorts we partner with as well as the quality of our own customer service. We are also seeing that visitors who engage in Ratings and Reviews are looking at more pages and spending more time on the website, resulting in higher conversion rates and higher average order values."

In the coming months, plans to launch additional Bazaarvoice platforms including Ask and Answer™ and Stories™ to further enhance the customer's experience.

About is the leading online resource for travelers interested in vacation deals to the Caribbean and Mexico. Its mission is to be the premier e-commerce beach company by inspiring and fulfilling the dreams of its stakeholders. The website provides in-depth content on hotel properties and destinations, including authenticated user reviews, exclusive insider tips, as well as beautiful destination photos. The online travel site has grown dramatically since its inception 13 years ago. The site attracts more than 50 million unique visitors a year, resulting in over 1.5 million customers serviced.

Contact Information:

Sophia Stoller,
Office: 972-977-1111