We believe that businesses have a social responsibility and that we are interconnected with the local communities where we operate, as well as with the wonderful destinations we serve. For us, it's a combination of wanting to show our gratitude by giving back, and also allowing our employees to team up and show their heart for service.
One way we have woven this community connection into our work lives is our Day of Service program, which gives each of our employees one paid workday a year to serve a local charity. The stories that come back from these days are heartwarming and employees inevitably say that they received even more than they gave because of the reward that comes from helping others. By lending our time and resources, we are able to do great things together.
Over our 14-year history, we've worked with a number of local and national non-profits in support of great causes. And one relationship we are particularly proud of is our national sponsorship of Make-A-Wish.
Approximately 74% of the wishes granted by Make-A-Wish involve travel. Wish kids are often living with difficult medical procedures, painful treatments and daily struggles, and they dream of getting away from it all, even if just for a short time. That's where we come in to help Make-A-Wish grant travel wishes that can transport wish kids to a fun, warm place where they can find joy and just be a kid.
Make-A-Wish is one of the most respected and trusted charities in the U.S., granting the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. We love helping this spectacular organization achieve their mission.
In addition to helping grant travel wishes, we also make annual cash contributions to Make-A-Wish to help fulfill a variety of wishes, and we often donate travel packages for auction items to support Make-A-Wish fundraising events.
We view Make-A-Wish as a perfect alliance because of the triple impact it has of changing the lives of children with serious illnesses, touching our employees who are proud to serve and be associated with this amazing non-profit, and strengthening our company through service and corporate citizenship.
In addition to providing our employees opportunities to get involved with Make-A-Wish, we've seen incredible support from our customers as well